Client
Brand Strategy, Visual Identity
Limited recognition beyond its loyal indie audience gave Midnight Cinemas the opportunity to redefine its identity and carve out a bolder presence in the film and entertainment space. Tasked with elevating their voice while honoring their roots in underground storytelling and cinematic edge, we set out to craft a brand narrative that resonates with filmmakers, audiences, and collaborators alike—positioning Midnight Cinemas not just as a film label, but as a hub for fearless, independent cinema.
Following in-depth discovery and creative refinement, we built a refreshed brand identity for Midnight Cinemas—one that captures its raw spirit and commitment to bold, independent storytelling. To bring the brand to life, we launched a multi-channel campaign featuring cinematic trailers, director spotlights, behind-the-scenes footage, and curated social content. We also reimagined Midnight’s digital experience with a moody, immersive interface, showcasing film catalogs, festival features, and audience reviews—all designed to engage film lovers and industry insiders alike.
With a 90% year-over-year rise in audience engagement and a surge in filmmaker partnerships after unveiling their new brand identity, Midnight Cinemas is capturing attention like never before. Our campaign—anchored in cinematic storytelling and immersive content—garnered over a million impressions and 50,000+ monthly clicks, expanding their reach beyond the indie scene. Most importantly, we helped boost film submissions, viewer interaction, and brand presence, firmly positioning Midnight Cinemas as a rising force in the world of independent film.
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